ABOUT US
At SmartBridge LLC-FZ, we believe finance isn’t just about numbers — it’s the engine that powers smarter decisions, stronger businesses, and sustainable growth.
We are a Dubai-based boutique advisory firm partnering with founders, startups, and global brands to scale smarter, faster, and future-ready across the GCC and beyond.
Founded by Shradha Maheshwari (CA, IIM-B) — with over 15 years+ of transformation experience at Unilever, LEGO, and Grant Thornton — SmartBridge combines strategic insight, financial precision, and AI-driven innovation to deliver lasting impact.
Through our three core pillars — Strategic Consulting, High-Talent Finance Services, and AI for Finance — we help ambitious businesses transform finance from back-office to boardroom, turning it into a true growth partner.
OUR SPECIALIZATIONS
Strategic Finance Advisory
From the boardroom to the frontline, we bring clarity and impact where it matters most. Our consulting goes beyond presentations — we help leaders sharpen decision-making, unlock profitability, and translate strategy into action. Whether it’s building FP&A and profitability models, shaping pricing and market strategies, or delivering CFO-level insights and board reporting, we ensure finance becomes the backbone of smarter growth.
Finance Transformation & High-Talent Services
We believe finance should be more than a support function — it should drive performance. That’s why we go beyond traditional outsourcing, deploying high-caliber finance professionals trained in global best practices and business partnering. From transforming processes in AP, AR, reporting, and MIS, to embedding offshore and onshore talent and delivering real-time performance dashboards, we enable finance to evolve into a true growth driver.
AI for Finance
The future of finance is not just digital — it’s human intelligence powered by AI. At SmartBridge, we help teams embrace this future by integrating AI into everyday finance. From upskilling professionals in effective prompting and AI literacy, to piloting projects in forecasting, anomaly detection, and dashboards, we enable organizations to automate the routine and focus on what really matters: insight, agility, and better decisions.
Human-First, Insight-Led
In a world where dashboards and automation are everywhere, what sets us apart is the human lens we bring to every number. We don’t just present data—we interpret it, challenge assumptions, and guide you through decisions that actually move the needle. You get a thinking partner, not just a report.
Boutique, Not Bloated
We offer Big 4–level expertise without Big 4 overheads — lean, responsive, and tailored to your business.
Founder-Led Expertise
SmartBridge is led by CA Shradha Maheshwari—a seasoned finance professional who understands both strategy and execution. That means your business benefits from sharp financial judgment, grounded experience, and hands-on leadership at every stage of growth.
Built for Growth-Stage Businesses
Whether you’re a funded startup, an expanding SME, or a family-led enterprise stepping into new markets, we meet you where you are. Our solutions are practical, adaptable, and designed to scale with you—without the rigidity or cost of large consulting firms.
Real-World Impact, Not Just Slides
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100+ profitability and pricing models built
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Experience with $5B+ global rollouts
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CXO advisory across FMCG, Retail, and MNCs
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AI-led frameworks impacting 10M+ users
We don’t just consult. We co-pilot your growth with strategy, execution, and future-ready systems.
Success Stories
Join a thriving community of businesses that have leveraged our expertise and resources to achieve remarkable growth and success.
CLIENT TESTIMONIALS
“SmartBridge LLC has been an invaluable partner in our business growth journey, offering tailored strategies and exceptional service. Their dedication and professionalism are truly commendable.”
Samir Shah, Senior Director
SmartBridge helped us completely reimagine how finance supports the business. Instead of drowning in reports, we now have clear dashboards, sharper decision support, and finance talent that actually partners with sales and operations. The difference in speed and confidence at the leadership table has been night and day."
Chetna Sharma , Head of finance
"What stood out with SmartBridge was how quickly they embedded high-quality finance professionals into our team — not just for execution, but for insight. They also introduced us to practical AI tools that cut reporting time in half. It feels like we’ve leapfrogged years ahead without the cost or complexity of a Big 4 project."
Tim West , Director finance